Learfield InterAction

KidsCast
The Missouri Division of Alcohol and Drug Abuse wanted to reach kids with their message to avoid drugs and alcohol, and to make healthy lifestyle choices. We created KidsCast, a radio program that’s “news for kids, by kids.” It’s not just an anti-drug message — it’s engaging information students are interested in. Producer Amy Winder works with teachers across Missouri to bring KidsCast into classrooms.

MO Healthy Smiles
The Missouri Health Department wanted to get more children involved in its statewide fluoride application program. But the program had to cover all of Missouri with a limited staff, a limited budget, and a single, small Web page within the department’s overall site.

We created an online home for the program called MO Healthy Smiles. The new site features engaging stories about the children who’ve benefited from the program. It includes online training videos that have reduced the time and travel commitment of signing up new volunteers. And it has helped grow the program from 8,000 to 32,000 participants in less than two years.

PRIMO
PRIMO is a scholarship program for dental and medical students who agree to stay in rural areas after graduation. We combine a radio campaign to highlight a “student of the month” with a that includes a longer audio interview with the winning student.

We’ve recently expanded our work beyond the PRIMO Scholar campaign, to include a social networking component. A Learfield producer will oversee content for Facebook, reaching out to potential students, engaging them in conversation, and helping participants tell their own stories. It’s word-of-mouth marketing that enlists enthusiastic participants to help spread the word about the program.

Rural health care is an issue that gets a lot of interest from both consumers and professionals. And the Department of Health and Senior Services needs to reach both those groups with very different messages. We’re helping them do that by creating content for both audiences.

For consumers, we created Rural Spotlight, a colorful print newsletter focused on health & wellness issues that’s distributed to thousands of readers.

For professionals, we created a website that aims to be the #1 resource for information on regulatory and other issues facing rural hospitals and clinics.

United Soybean Board
The United Soybean Board is a national organization that collects soybean checkoff dollars from farmers, and uses the money to help the farmers be more successful. The board wanted to make itself a more important resource of information for soybean producers, and show farmers how their checkoff dollars are being spent.

In partnership with Osborn & Barr, the USB turned to Brownfield, our national agriculture news network. Every day, we produce custom news and other helpful information specifically for the soybean industry. And we produce a weekly interview program that covers topics that will help soybean farmers do their jobs better. We have helped make the United Soybean Board’s website into the best place online for soybean farmers to get valuable information.